If you want a website that ranks well on Google, thorough and regular website maintenance should be on your to-do list. A regular website tune-up can help eliminate malware, keep your site’s speed, and more.
Is your website running smoothly as it should?
Here are some tips for a better website:
- Update your software to its latest version for increased functionality, usability, and security.
- Optimise your database. Your database has a compilation of photos, videos, blogs, and so on. The website expands as you store more of these. That’s when stuffing happens, which results in lags or reduced speed of the website. Plugins can help delete spam comments and old posts.
- Keep an eye on website forms that site visitors or users can fill up about anything they like and submit. A regular site security check can help you deter such occurrences. Hackers can get through by using these forms. Once in, they can erase, or access data from your website, or extract information that can be used maliciously.
- Backup your files. Important files, data, and whatever is in your computer that you want to be saved in case of a security glitch or a system breakdown can be saved to the cloud, a reserved USB flash drive, or an external hard drive. Whatever suits you best.
- Scan your website for malware. A URL scanner can help you identify malware on your website. There are a lot of other websites that scan any URL without a fee – which uses URL/domain blacklisting services, and antivirus scanners to see if your URL has been flagged for malware.
- Look for broken links. Aside from web-based SEO tools, there is desktop software that can help you find broken links on your website. Screaming Frog or Netpeak Spider are two options. These tools provide a list of error 4xx links, anchor texts of these links, and the sources linking to these pages.
- Post fresh, engaging content that resonates with your interests. Check your domain’s name and renewal status.
- Optimise your website.
Improve the performance of your website by testing with alternatives on pages of the website to determine which changes will result in more conversions — demo requests, more purchases, reduced customer service time, etc.
A well-maintained website is a reflection of you as a businessman.
Carrying out the above-mentioned website maintenance tips will ensure that your site’s visitors will be welcomed with a quick, comfortable, and intuitive user experience, which would, in turn, lure them to sign up, buy, or revisit your site. You need a smooth-running website to keep your business afloat in the ever-changing digital space.
Photo: designecologist
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